How is this different from what PRAM wants to do?

[HeinzBaumann]

How is the governance and legal body any different from what PRAM or NAI are trying to do? It seems to be yet another attempted to build a governance body for the ad tech industry. When we build governance we also need to build in how it should be enforced.
I am also not convinced that it is a good idea to leave the sellers out of this.

[darobin]

On 2021-08-20 07:56, Heinz Baumann wrote: How is the governance and legal body any different from what PRAM or NAI are trying to do? It seems to be yet another attempted to build a governance body for the ad tech industry. When we build governance we also need to build in how it should be enforced.

All transactions have to go through the server, the enforcement is technical. NAI is a failed system and PRAM does not look like it will do better. This is an entirely different system in that you can't ignore it.

I am also not convinced that it is a good idea to leave the sellers out of this.

Yes, that is why it's marked as an issue. I'm working on a solution.

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-- Robin Berjon VP Data Governance The New York Times Company